Language and Power: Ahmed Al-Sharaa's Discourse Analysis in Arab and International Media

Abstract

This article analyzes the political discourse of Ahmed Al-Sharaa, the new Syrian president, through his interviews with BBC and Al Arabiya to explore how he adapts his messages to diverse audiences. Utilizing Critical Discourse Analysis (CDA), the research examines the linguistic, rhetorical, and persuasive strategies Al-Sharaa employs to reinforce his political legitimacy both domestically and internationally. The findings reveal a strategic shift in discourse: while his domestic rhetoric emphasizes revolutionary legitimacy, national unity, and addressing the consequences of internal conflict, his international discourse portrays him as a statesman committed to democratic principles, international law, and human rights. The article identifies key linguistic features, such as the use of legal terminology ("constitution," "legitimacy," "democratic institutions") and rhetorical devices like emotional framing for domestic audiences and logical argumentation for international contexts. Al-Sharaa’s discourse also conveys implicit messages, emphasizing national sovereignty, the need for reconciliation, and a call for lifting international sanctions. This dual strategy demonstrates Al-Sharaa’s ability to balance revolutionary ideals with state-building goals, reflecting his pragmatic approach to political leadership. The research contributes to the understanding of how political figures craft narratives to shape public opinion, construct legitimacy, and influence both domestic and international audiences