Visual Trends and Cultural Symbolism in Monkey Zodiac Stamp Design: Implications for the Philatelic Market
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Abstract
Purpose: This study examines the visual trends and cultural symbolism in Monkey zodiac stamp designs and their implications for the philatelic market. It aims to explore how these stamps balance heritage preservation with commercial appeal, reflect mythological and artistic traditions, and influence collector demand and cultural diplomacy.
Method: A systematic review of 252 initially identified articles from databases including Scopus, Web of Science, and CNKI was conducted, with 16 peer-reviewed studies meeting inclusion criteria focused on East Asian philatelic research. Using the PRISMA technique, data on visual motifs, color symbolism, artistic styles, and market trends were extracted and thematically synthesized.
Findings: The study finds that Monkey zodiac stamps integrate rich mythological themes, notably Sun Wukong, with traditional color symbolism such as red and gold, while evolving artistically from realism to digital and augmented reality designs. Regional variations reflect distinct cultural interpretations in Mainland China, Taiwan, and Hong Kong. These stamps simultaneously promote cultural heritage and national identity, while driving strong market demand, especially for limited editions and artist collaborations. Technological innovations further enhance collectability and cultural engagement.
Originality/Implications: This research provides a comprehensive interdisciplinary understanding of Monkey zodiac stamps as cultural artifacts and market commodities. It offers practical insights for designers, postal authorities, and collectors, and recommends future comparative and digital-era studies to sustain philately’s cultural and commercial relevance.
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