Evaluating the Impact of Media Strategies on the Educational Role of New Museums
Main Article Content
Abstract
Museums as a place to promote art and culture continue to develop, so the presence of new museums (ie. Patiayam museum) certainly has branding challenges to get a large number of visitors. However, new museums have the potential to attract visitors, especially students, by offering fresh and engaging learning experiences through interactive exhibits and educational programs. The unique appeal of these museums, combined with effective promotional strategies, can spark curiosity among younger audiences and encourage school trips or group visits. A qualitative approach was employed, involving observations and semi-structured interviews to gather data from diverse informants. Accessibility, both physical and digital, was identified as a key factor influencing museum visits. Informants also highlighted the museum's educational value, emphasizing its role in providing immersive learning experiences that cater to diverse learning styles.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This open-access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.
You are free to: Share — copy and redistribute the material in any medium or format. Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
No additional restrictions You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
How to Cite
Share
References
Ajana, B. (2015). Branding, legitimation and the power of museums: The case of the Louvre Abu Dhabi. Museum & Society. 13(3), pp.316-335.
Aji, A. P. (2023). Kêcéh Balung Butå: Riwayat Pencarian Benda Purbakala di Situs Patiayam Periode 1891-2007. Journal of Indonesian History, 11(1), 18-26.
Ames, P. J. (1988). A challenge to modern museum management: Meshing mission and market. International Journal of Museum Management and Curatorship, 7(2), pp.151–157.
Andermann, J., & Arnold-de Simine, S. (2012). Introduction: Memory, Community and the New Museum. Theory, Culture & Society, 29(1), pp.3–13.
Behrendt, M., & Franklin, T. (2014). A review of research on school field trips and their value in education. International Journal of Environmental and Science Education, 9(3), 235-245.
Belenioti, Z.-C., & Vassiliadis, C. A. (2016). Branding in the New Museum Era. Springer Proceedings in Business and Economics, pp.115–121.
Boylan, P. (2006). The Intangible Heritage: a Challenge and an Opportunity for Museums and Museum Professional Training. 01. International Journal of Intangible Heritage, pp.54-65.
Bradburne, J. M. (2001). A New Strategic Approach to the Museum and its Relationship to Society. Museum Management and Curatorship, 19(1), pp. 75-84. doi:10.1080/09647770100701901.
Butcher, K. R., Power, M. J., Larson, M., Orr, M. P., Velásquez‐Franco, S., Hudson, M. A., & Bailey, V. J. (2021). Museum leadership for engaging, equitable education: the transformative potential of digitized collections for authentic learning experiences. Curator: The Museum Journal, 64(2), 383-402.
Davidson, L., & Sibley, P. (2011). Audiences at the “New” Museum: Visitor Commitment, Diversity and Leisure at the Museum of New Zealand Te Papa Tongarewa. Visitor Studies, 14(2), pp.176–194.
Doğan, Y. (2010). Primary School Students' Benefiting From Museums With Educational Purposes. International Journal of Social Inquiry, 3(2).
Fors, V. (2013). Teenagers' Multisensory Routes for Learning in the Museum: Pedagogical Affordances and Constraints for Dwelling in the Museum. The Senses and Society, 8(3), 268-289.
Griffin, D. (2008). Advancing museums. Museum Management and Curatorship, 23(1), pp. 43–61. doi:10.1080/09647770701757716.
Guest, G., Bunce, A., & Johnson, J. (2006). How Many Interviews Are Enough? An Experiment with Data Saturation and Variability. SAGE Journals, 59-82.
Hughes, P. (2010). Exhibition Design. London: Laurence King.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business horizons. 53 (1), pp.59-68.
Kaye, C. (2023). Global Perspectives on Art Museums as Third Spaces for Inquiry-Based Support in Core Curriculum. In Third-Space Exploration in Education (pp. 195-220). IGI Global.
Kotler & Keller. (2009). Manajemen Pemasaran [Marketing Management]. Jakarta: Indeks.
Kotler, N. G., Kotler, P., & Kotler, W. I. (2008). Museum marketing and strategy: designing missions, building audiences, generating revenue and resources. Retrieved from http://books.google.com/books?id=nQgTAQAAMAAJ&pgis=1
Kotler, Philip. (2000). Manajemen Pemasaran [Marketing Management]. PT. Prenhallindo. Jakarta.
Livingstone, S., Ólafsson, K., & Staksrud, E. (2013). Risky social networking practices among “underage” users: lessons for evidence‐based policy. Journal of Computer‐Mediated Communication. 18 (3), pp.303-320.
Llop, M., & Arauzo-Carod, J.-M. (2011). Economic impact of a new museum on the local economy: “the Gaudí Centre.” Letters in Spatial and Resource Sciences. 5(1), pp.17–23.
MacLeod, S., Dodd, J., & Duncan, T. (2015). New museum design cultures: harnessing the potential of design and “design thinking” in museums. Museum Management and Curatorship, 30(4), pp.314–341.
Marstine, J. (2008). New Museum Theory and Practice: An Introduction. Oxford: Blackwell Publishing.
Marty, P. F. (2006). Meeting user needs in the modern museum: Profiles of the new museum information professional. Library & Information Science Research. 28(1), pp.128–144.
McClellan, A. (2012). Museum Expansion in the Twenty-First Century: Abu Dhabi. Journal of Curatorial Studies. 1(3), pp.271-293.
Message, K. (2006). The New Museum. Theory, Culture & Society, 23(2-3), pp.603–606.
Overskaug, K., Holt, G., Hagen, K. G., Næss, A., & Steffensen, M. (2010). An analysis of visitation patterns at the Museum of Natural History and Archaeology, Trondheim, Norway, from 1954 to 2006. Visitor Studies, 13(1), pp.107–117.
Rentschler, R., & Osborne, A. (2008). Deakin Research Online. Marketing Artertainment: Are Museums Jumping on the Brandwagon? In 3Rs, reputation responsibility relevance. Otago University, School of Business, Dept. of Marketing, 2007. Retrieved from http://dro.deakin.edu.au/eserv/DU:30019106/dejong-editors-2008.pdf.
Richards, G., & Wilson, J. (2004). The impact of cultural events on city image: Rotterdam, Cultural Capital of Europe 2001. Urban Studies. 41(10), pp.1931–1951.
Scott, C. (2000). Branding: Positioning Museums in the 21st Century. International Journal of Arts Management, 2(3), pp. 35-39.
Starn, R. (2005). A Historian's Brief Guide to New Museum Studies. The American Historical Review. 110(1), pp.68–98.
Tien, C.C. (2003). The Role of Museum Clusters in the Cultural Tourism Industry. National Taiwan University.
Vivant, E. (2011). Who brands whom? The role of local authorities in the branching of art museums. Town Planning Review. 82(1), pp.99-115.
Wibowo, A. (2015). Persepsi Kualitas Layanan Museum di Indonesia: Sebuah Studi Observasi [Perceptions on Service Quality of Indonesian Museums]. Jurnal Manajemen Maranatha, 15(1), pp.13-40.